Blog

22nd October 2023

The Dos and Don'ts of Email Marketing Copy

In the ever-evolving world of digital marketing, email remains an essential communication tool when it comes to engaging with your audience. Crafting effective email marketing copy, however, requires skill. You need to strike a balance between being persuasive and respecting your recipients' inboxes. In other words: no sending ridiculously long emails several times a week. In this article, I'll go over the dos and don'ts of email marketing copy to help you achieve better results from your email campaigns.

15th October 2023

10 Tips for Writing Irresistible Product Descriptions

In the world of e-commerce, your product descriptions are basically your virtual salespeople. They have the vital job of converting browsers to buyers and can be the difference between a sale and a lost opportunity. To help you excel in this aspect of copywriting, I've assembled ten tips for writing compelling product descriptions that resonate with the audience and drive sales.

2nd October 2023

A/B Copy Testing Secrets for Better Results

Even the most seasoned copywriters can benefit further from one of the most effective marketing tools: A/B testing.

In this article, I'll discuss how A/B testing can help copywriters improve their skills and strengthen the effectiveness of their writing.

20th August 2023

9 Resonating Steps Of A SAHM's Night Out

Being a stay-at-home mum can leave you feeling isolated and we all know that there are no days off. Having a child-free evening is an extremely rare event so when you're lucky enough to get one, you better believe that you make the most of it! Here are 9 steps of a SAHMs night out that we can all relate to.

7th August 2023

13 Childhood Myths That Had Us Believing the Impossible!

As kids, we all had those fascinating tales our parents told us with absolute conviction. Let's take a trip down memory lane and recall some of the most amusing myths we bought into as little ones. Forget the typical Santa Claus and Easter Bunny tales, these are the lesser-known ones that had most of us intrigued...

31st July 2023

15 Helpful Tips for Indecisive People

Are you one of those people who find themselves stuck in a never-ending loop of indecision? Well, welcome to the club! Trust me, I've mastered the art of being indecisive, and it's a skill I'd happily do without.

Quite often I’ll pop into a newsagent, all set to grab a refreshing Coke because that's what I fancy, but then I'm paralysed by the myriad of other options staring back at me. Panic sets in, and I end up standing there, hesitating until I feel like I'm holding up the whole world! And then after considering my options for far longer than necessary, I end up purchasing a Coke. Who'd have thought?

12th July 2023

20 Things Women Say Vs What They Actually Mean

Ladies, let's be honest. When it comes to men, we women can be confusing creatures. We don’t always express ourselves as simply as we can, which can make men think that we're annoyingly difficult.

It is hard for men to understand women an awful lot of the time due to men not always being able to pick up hints that we think we are dropping. Sometimes we think that men should know what we are really thinking, even if that is the opposite of what we are saying.

Work • 1st July 2023

11 Lesser-Known Reasons Why People Love Working Remotely

The post-pandemic world has brought about unprecedented changes in our lives, particularly in the realm of work. Gone are the days of the traditional 9-5 office-based jobs, where employees were expected to commute and spend the entire day within the confines of an office, even though their tasks could easily be accomplished from the comfort of their own homes.

Remote working was once considered a luxury enjoyed by only a select few. However, in recent years, the landscape has shifted dramatically.

Life • 26th June 2023

12 Annoying Habits That Make People Hate Other Humans

Let's face it, we all encounter certain individuals whose habits and behaviours drive us absolutely bonkers. From the person who chomps on their food like a chainsaw to the one who takes an eternity to order when there's a massive queue behind them, these annoying habits can make us question our faith in humanity.

Wellbeing • 20th June 2023

How to Use Your Phone Less: The Slow Breakup

Are you tired of feeling like your phone is the clingy partner you can't escape? Are you constantly swiping, scrolling, and double-tapping, only to realise you've lost hours of your life in a digital haze? (Me too!)

Life • 18th May 2023

8 Ways to Embrace Your Inner Child

Life can sometimes feel like a whirlwind of responsibilities, obligations, and mundane routines. As we grow older, we tend to forget the simple joys and carefree spirit of our childhood and worry about how we're perceived by others. The days of unrestricted play, unburdened by self-consciousness, can seem like a distant memory. But who says adulthood has to be all seriousness and no fun?

Life • 15th May 2023

How to Be a Proper Adult (Even Though You Want to Opt Out)

When you’re a child, all you want to do is grow up faster so you can be more independent and avoid the nagging and rules set by your parents.

You count down the days until your 18th birthday and think of all the things that you'll be able to do.

Life • 10th May 2023

19 Memories of an All-Girls School

I thought boys were annoying (didn't we all) but being part of an all-girls school made me realise that not only was it a terrible choice, but it really brought out the true colours of young females. Having a school full of girls only, felt like hell on earth.

Parenting • 7th May 2023

22 Things Most Mums Say To Their Kids

There are probably hundreds of things your mum would often repeat to you when you were acting up which drove you mad, but now to your horror, you find yourself saying the same things.

There are certain phrases in particular that mums are known to repeat like a broken record, let’s see if any ring a bell…